Dodge to launch 3 versions of Magnum at same time.(News)

Byline: Mary Connelly

Dodge will launch three versions of the 2005 Magnum simultaneously in a bid to avoid repeating the mistake made during the Chrysler Pacifica introduction.

The Pacifica launch misfired when Chrysler placed only high-end models in dealerships.

"We will have all three price points on the showroom floor,'' says Darryl Jackson, Dodge marketing vice president.

The Magnum will be offered in SE, SXT and RT versions. The SXT will be the volume leader. The RT is powered by the 5.7-liter Hemi V-8.

Stickers, including destination charges, begin at $22,495 for the SE; $25,995 for the SXT; and $29,995 for the RT.

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