LAWRENCE, KANSAS
The University of Kansas is well-known for its tough Jayhawks basketball team and stellar programs in aerospace engineering and accounting. In recent months, however, the university has earned a reputation as an institution where many students of color are excelling at a rate that has outpaced their peers. Campus officials credit HAWK Link, a freshman retention program that currently boasts an 87 percent retention rate, for this phenomenon.
Ever since HAWK Link won this year's Noel-Levitz Retention Excellence Award, the university has pumped more money into the program. As well, minority enrollment at the university is up by 2.3 percent, and enrollment in HAWK Link is up by more than 52 percent over last year, according to Robert N. Page Jr., who oversees the project in his capacity as the university's director of multicultural affairs. Program coordinators Natalie Lucas and Teresa Clouch manage HAWK Link's daily operations.
When the program was launched in 1998, freshmen retention rates among minority …
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